TLA more profitable than AdSense

I posted last month about Text-Link-Ads and how much I liked them. Well I’ve been using them for less than 2 months now, and I’m already making more money than from AdSense.

I find this completely shocking (although very welcome) and I’ve been trying to figure out why TLA should perform so much better. I think it’s partly down to having some fairly high pagerank sites which advertisers like, but there’s more too it than that.

Over the past couple of years I’ve seen a steady decline in AdSense income. Unreported clicks aside, I think this is partly down to more savvy advertisers squeezing as much as possible out of the system for as little money as they can, but mainly because the average users is completely blind to Adsense units these days.

With Text Link Ads, the links are just like any other links – so as long as they’re relevant, people will click them.Earlier this month, TLA introduced a new WordPress plugin that lets people sell ads at the bottom of each post. I’m really glad to see they’re continuing to develop new ways to display ads, but I think the reason the system works so well is because it’s so simple – I really hope they don’t lose sight of that.

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