I posted last month about Text-Link-Ads and how much I liked them. Well I’ve been using them for less than 2 months now, and I’m already making more money than from AdSense.

I find this completely shocking (although very welcome) and I’ve been trying to figure out why TLA should perform so much better. I think it’s partly down to having some fairly high pagerank sites which advertisers like, but there’s more too it than that.

Over the past couple of years I’ve seen a steady decline in AdSense income. Unreported clicks aside, I think this is partly down to more savvy advertisers squeezing as much as possible out of the system for as little money as they can, but mainly because the average users is completely blind to Adsense units these days.

With Text Link Ads, the links are just like any other links – so as long as they’re relevant, people will click them.Earlier this month, TLA introduced a new WordPress plugin that lets people sell ads at the bottom of each post. I’m really glad to see they’re continuing to develop new ways to display ads, but I think the reason the system works so well is because it’s so simple – I really hope they don’t lose sight of that.

Here’s a few simple tips for optimising your WordPress search engine rankings. This is mainly here for my own benefit – I forget stuff easily if I don’t write it down – but others might find it useful too.

If you have your own tips, feel free to share in the comments.

Permalinks
If you possibly can, set up a custom permalink structure (under options->permalinks) – you will need to be able to use .htaccess files on your server for this to work though. I tend to use this set-up:/%category%/%postname%/- rather than anything date based, as I think this gives the most logical structure to a site. It also means your category name appears in the URL, which gives your post some context.

Post Titles
Always think carefully about your post title. It’s important that it’s concise, relevant to the content, and if possible contains keywords related to the content. Looking at my own referral logs, most search engine hits are from queries that contain words I’ve used in titles.

Categories
Try to categorise your posts properly and don’t have too many categories on your site (I currently have just 5 categories). The reason for this is simple; Most search engines will penalise you for duplicate content, and WordPress generates a page for every category on your site. The more categories you have, the more duplicated content – and the lower the rank of each individual page.

Sitemaps
While this one may not increase your rankings directly, having an XML Sitemap will allow search engines to find all your pages and weight them properly. Google, Yahoo and MSN all now use the same Sitemaps format, so it’s a really useful thing to have.There’s a really good little Sitemaps plugin available here. Just download it and follow the instructions.You can now also include the URL of your sitemap in your robots.txt file to make it even easiear for bots to find it. Just add a line like this to the bottom of your robots.txt file:

Sitemap: http://www.mysite.com/sitemap.xml

You can find out more about the sitemaps format here and here.

Outbound LinksMake sure you link to relevant sources when posting, as most search engines will rank pages that link to other highly ranked sites higher. This is also a good way to attract new readers – people are much more likely to read your blog if you’re linking to them.Aside from SEO, linking to your sources is simply the right thing to do. Wouldn’t you want people to do the same for you?

RSS Links and Autodiscovery
While not strictly SEO, making sure your RSS feed is easily accessible is a great way to attract regular readers.The first thing you should do is check RSS autodiscovery works on your blog. If it’s working, your browser should display a little RSS icon in the location bar – clicking it should show your feed. If it doesn’t work, make sure you have a line that looks like this in the wp-header file of your WordPress theme:<link rel=”alternate” type=”application/rss+xml” title=”RSS 2.0″ href=”http://www.mysite.com/feed/” />The other thing you should do is to make sure the link to your feed is clearly visible on the page itself. I try to put my RSS link at the top of the sidebar, as it’s easily the most important option (IMO!).

Be original
While it’s easy just to post links to other people’s articles on your blog, it won’t get you a lot of traffic. A single, well researched article (with sources) will always generate more traffic than ripping off someone else’s post.

Commenting on other blogs
This should go without saying, but always try to comment regularly on the blogs that you read – particularly if you have something useful to add to the discussion. A useful on someone else’s blog not only lets them know you’re reading, but is usually a ‘free’ link back to your own site.

But always be careful not to spam other people’s blogs. If you don’t have anything interesting to say, don’t post just for the sake of getting your URL on someone else’s site. Ever!

Many thanks to Shuman Ghosemajumder at Google, who finally got back to me on my continuing saga of MyBlogLog and AdSense.Shuman and the Google engineers have taken an in-depth look at my stats (including referrers and browser stats) and have come up with an explanation. The scenario described draws attention to a potential flaw in all click-tracking solutions, and (according to the engineers) is partly due to the fact I’ve been getting a lot of traffic from StumbleUpon.com.

The way that MyBlogLog tracks ad clicks for Firefox users is to hook thepage unload event and record the position of the mouse on every mouse event.On page unload if the last mouse position was over an adsense iframe it iscounted as a click. The ad placement on the Chocablog site is at the topof the page right under the Stumbleupon toolbar, so it’s likely that whenpeople go to click “stumble” their last mouse event will be over the adiframe and a false click will be recorded by MyBlogLog.It seems like whether the user is using Stumbleupon or not, many of theseclick tracking scripts will be vulnerable to false positives when the adframe is at the top of the page and users leave via the back button or theirfavorites bar.

Basically, the only way of tracking clicks on Firefox (and thus, the method adopted by pretty much all click-tracking software) is to look at the last position of the mouse pointer when a user leaves the page.Because StumbleUpon users use the toolbar to ‘stumble’ to the next site, and the affected site features a leaderboard of AdSense ads at the top of the page, people often move the mouse over the ad block before leaving the site.Convinced?This does sound like a logical explanation to me, and if true, shows up a major problem with tracking clicks.But I still think there’s more to it than this. After being featured in B3ta’s newsletter last week, the same page saw another spike in traffic, so I had another opportunity to look at what was going on. This spike was accompanied by an increase in clicks on other links and ads (albeit a small one), but the number of clicks reported in my AdSense stats actually dropped.I’m unsure why users would click other ads and links, but seemingly avoid AdSense ads – including the most prominent ad-block on the site (the top-of-page leaderboard).So while I think Shuman’s explanation seems quite plausible, I don’t think it’s the full story. But somehow I doubt whether I’ll ever find out what’s really going on.

I’ve just updated my WordPress template to something a little more flexible.It seems to be working alright, but I’m still tweaking things, so if it looks a bit odd, try doing a shift+reload (ctrl+refresh in IE) or waiting a few minutes.Incidentally, if you’re ever updating your own WordPress template on a live site, I highly recommend Ryan Boren’s ‘Preview Theme‘ plugin which – as you might expect – allows you to preview a theme without setting it as the default and letting your readers see what a mess you’re making of it.

According to The Register, Sony BMG’s new corporate marketing strategy “has made it obligatory for all senior staff at both Columbia Records and RCA Records to start blogging actively”.Although a Sony BMG spokesman said employees would not be sacked for failing to blog, he did say it would be “frowned upon” and neglected to mention how non-blogging staff would be dealt with.Is it just me, or is this the stupidest idea since… er… the dawn of time?Now don’t get me wrong, there are plenty of great ‘corporate’ bloggers out there – it’s just that these people do it out of choice. They’re also articulate, well-informed and know when not to blog.If it were any other company it would be bad enough, but Sony companies (and Sony BMG in particular) have one of the worse reputations imaginable. Encouraging – nay, forcing employees to talk about the internal workings such a company is simply asking for trouble.